About the client:
ECG Training is one of the UK's leading training providers for pharmacists and medical professionals, offering a wide range of courses year-round across the UK. With a large clientele and complex course offerings, they required a well-organised, reliable website solution to manage their extensive training schedule.
Project Overview:
When ECG Training approached us, they had multiple existing websites, previously managed by overseas developers, which left them with unreliable functionality and subpar service. The primary goal was to streamline their current sites, correct functionality issues, and stabilise the user experience. Future plans included a complete website redesign, but our initial focus was on improving operational efficiency.
Our Approach:
ECG Training’s websites needed to work seamlessly together, with bookings and course availability syncing across all sites. To address this, we developed a custom plugin to ensure that course availability was accurately updated across their three websites, preventing double bookings and ensuring smooth operations. This solution also allowed the client to keep their distinct booking services separate while centralising availability.
Given the critical nature of ECG Training’s business, we provide dedicated, one-on-one support, assigning a personal account manager as a single point of contact for all web-related issues or updates during business hours. This tailored support has allowed ECG to focus on their business operations with minimal involvement in website management.
Design & Optimisation:
The initial website we inherited was slow, buggy, and cluttered with redundant code, leading to poor user experience and lost revenue. We prioritised tidying up the code, optimising performance, and ensuring a smooth booking process. Once the websites were stable, we began a full redesign, building the main site from scratch and implementing a multisite setup for client-specific sections. This restructuring has significantly improved user experience, branding cohesion, and reporting.
Results:
Today, ECG Training’s website operates at a 96-page speed score, offering a fast, reliable user experience across all sites. With SEO and performance optimisation in place, the client has seen a noticeable improvement in search visibility and customer satisfaction. ECG Training values the streamlined support and reliability of their website management and trusts Pixelish to oversee their online presence with minimal input required on their end.
